Switchfoot Bro Am
The 10th Annual Switchfoot Bro-Am surf contest and concert returns to Moonlight Beach in Encinitas on July 12, 2014. The daylong event features a variety of activities including a charity surf contest, a nerf surf jousting exposition between surf contest heats, The Rob Machado Bro Junior, and a live concert with Switchfoot on the beach.
Bro-Am weekend kicks off on Friday, July 11, with an auction night event at the private estate of Matt & Amy Battiata in Olivenhainwhich. Guests will savor signature dishes from the area's leading restaurants. Guests will enjoy silent & live auctions including a live auction painting created onstage by renowned graffiti artist Erik Wahl, opportunity drawings, signature tastes from leading local restaurants, live performance by Switchfoot, and more.
An annual event near and dear to Switchfoot's heart, the Bro-Am was created to give back to the San Diego community while benefiting local children's charities through funds raised at the pre-event auction night soiree, as well as from vendors on the beach day-of, corporate surf team entries, sponsorships, and an after-party at the Belly Up Tavern. Since its inception in 2005, the Bro-Am has raised more than $715,000 for San Diego-based children's charities. Inspired by the success of the Bro-Am, Switchfoot created the Switchfoot Bro-Am Foundation to continue their mission of supporting local at-risk, homeless, and street kids throughout the year.
This year's Bro-Am is proud to welcome back the 2nd annual Rob Machado Bro Junior. Open to youngsters ages 16 and under, the Rob Machado Bro Junior places a premium on the competitor having the most fun. Kids sign up to enter at the Solana Beach Surf Ride location, compete on one of Rob Machado's boards, and stick around for the day's festivities. Rather than a financial donation, entrants bring gently-used surf clothes to the beach on competition day as their entry fee.
Four-person corporate surf teams secure their participation via sponsorship donation to the Switchfoot Bro-Am Foundation. Throughout the years, the contest has featured riders representing Hurley, Billabong, Channel Islands, Transworld Surf, Surf Ride, Macbeth, Dragon, Surfer Magazine, the Encinitas Firefighters Association, and many more, as well as surf legends Tom Curren and Rob Machado, and members of Switchfoot.
Expanding upon Bro-Am's relationship with Hurley H2O, for the past few years, the Bro-Am beach experience has been a "single-use plastic water bottle-free event." Attendees are encouraged to bring a re-usable water bottle to fill up at the H2O station for free, and Hurley H2O provides stainless steel bottles with funds raised supporting nonprofit partners like The Ecology Center.
Continuing its eco-friendly efforts, the Switchfoot Bro-Am will again work with San Diego-based Alternative Power Productions to offer cutting-edge solar-powered sound and staging. Alternative Power Productions utilizes the renewable energy sources of the sun to deliver 100% pollution-free concerts. By using solar power rather than a diesel generator or grid power, the Bro-Am will avoid emitting approximately 1,000 lbs of CO2 into the atmosphere (the equivalent of not driving your car approximately 1,100 miles or the annual sequestration of 66 trees).