La Jolla Downtown, also known as La Jolla Village, is located on the La Jolla peninsula, a familiar landmark, which can be seen from Oceanside and beyond on a clear day. Prospect Street is the main drag, with upscale jewelry and boutique shops, art galleries, fine dining, cafes, exquisite hotels, and clubs. Downtown combines a down to earth coastal feel with a cosmopolitan, southern European charm, unlike anywhere else along the coast.
The downtown area is ideal for walking. You can start from almost anywhere, and easily become overwhelmed by all the enticing stores and surrounding beauty. The history of the town is evident in its older surrounding neighborhoods, small cottages converted into shops, old sidewalks and older retail area along Girard and Wall Streets. And, of course, don't forget the La Valencia Hotel, which debut in 1926.
Prospect Street between Herschel Ave and Girard Ave is considered the center of the La Jolla Downtown Village, where you will find Hotel Parisi, the historic Valencia Hotel, a concentration of shops, and easy access to La Jolla Cove and Ellen Browning Scripps Park via S. Coast Blvd.
South Coast Blvd, which goes down a steep hill to the shoreline below, has specialty shops, and outdoor cafes on one side and the La Valencia Hotel on the other.
Many more stores run along Girard up from Prospect Ave to Silverado Street in the more historical part of town. They include drug stores, banks, offices, restaurants, boutique, jewelry, and clothing stores, art galleries, and more, separated in places by public parking. This street has a much different feeling than Prospect Ave.